A returned parcel is not just a shipping cost — you lose the unit, the packaging and the freight both ways. See the real monthly leak.
| RTO % | RTOs per 1,000 orders | What to do |
|---|---|---|
| Below 10% | 100 | Healthy — keep it here |
| 10–20% | 100–200 | Fix the size chart and photos |
| 20–30% | 200–300 | Push prepaid, cap COD |
| Above 30% | 300+ | The model itself is wrong — change price or product |